What is Drycleaning?

Drycleaning is a term used when clothes are cleaned in a liquid other than water. Many fine fabrics are not safe to be cleaned in water because of the potential for damage to the fibers of the material. That damage may be shrinkage, loss of shape, texture, color etc. In the late 1880’s, it was discovered that petroleum distillates could actually clean dirt and stains from fabrics, hence “dry” cleaning was born.

In many ways drycleaning has remained the same technologically for over 100 years. With the drive to find environmentally friendlier chemicals for use in the industry, virtually all the alternatives have been petroleum based because, in order to be safe for fine fabrics, they can’t be water based. However, about 20 years ago a completely different type of chemical was introduced to the drycleaning community – GreenEarth.

What is GreenEarth?

GreenEarth Cleaning is the world’s largest brand of environmentally friendly drycleaning. The GreenEarth brand name refers to an exclusive drycleaning process that replaces the petrochemical solvents traditionally used in drycleaning with liquid silicone. Liquid silicone is an odorless, colorless solution that is an excellent carrier for detergents, has ideal properties for fabric care and is better for the environment.

Why is it Better for the Environment?

GreenEarth’s silicone is so safe the EPA does not regulate its use in drycleaning or any of its many other applications.  In fact, it carries the EPA designation GRAS (Generally Recognized as Safe). Safe for the air, water and soil, safe for you. When released to the environment, liquid silicone safely degrades back into its three natural components: sand (silicon dioxide), water and carbon dioxide.   What’s more, the GreenEarth solution is not a volatile organic compound (VOC) and it is non-toxic and non-hazardous.  If you wanted to, you could safely rub it on your skin.  In fact, you probably already do.  That’s because GreenEarth’s solution is pure liquid silicone – essentially liquefied sand.  It’s the same base ingredient found in everyday shampoos, soaps and lotions.

Why is it Better for Clothes?

Drycleaning in GreenEarth silicone solution is different in two important ways.  First, it has very low surface tension and is light in weight.  Surface tension is what causes water to “bead up” on fabric.  GreenEarth’s low surface tension allows it to more effectively penetrate the fabric fibers and lubricate away the dirt particles.  And because it weighs a lot less than some of the heavy liquids used in drycleaning, silicone cleans and rinses more gently, reducing wear and tear on fabrics.  Second, liquid silicone is chemically inert, meaning it does not chemically react with textile fabric or dyes during the cleaning process.  This minimizes the abrasion and/orcleansmell swelling of fabric fibers, eliminates traditional issues with color loss and dye bleed, helps maintain the soft feel of garments, and prevents shrinkage.  Result?  A wider variety of clothes can be safely cleaned with GreenEarth.  Delicate silks, suede and leather trims, beads, sequins, painted garments, specialty buttons and trims, couture garments, heirloom fabrics and other “problem” items are no problem at all.  And, unlike petroleum based solvents, liquid silicone is odorless, so there is no lingering chemical “dry cleaned” smell on your clothes.

For More Information, Please Visit the GreenEarth Website!


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